Design studio

Start somewhere

Staring at a blank page is the hardest way to design. Pick a starting point that feels close, then argue with it. Reacting is faster than inventing.

Color

Pick one color and let the greys do the rest. That's color harmony: one voice talking, everything else listening. Two loud colors fight and the page feels cheap. The one you pick becomes the "look here" color, so it should only ever land on the thing you want clicked.

Fine tune

How much color

Light or dark

Dark feels premium and technical, and hides a multitude of sins. Light feels open, honest and easier to read for a long time. Most buyers over 50 quietly prefer light. Check both before you fall in love.

Type

Two fonts, never more. One for headlines with personality, one plain one for everything you actually read. Fonts carry a feeling before anyone reads a word: rounded and warm says food, sharp and square says engineering.

Layout

Same words, different arrangement, completely different feeling. Left-aligned reads confident and businesslike. Centered reads like an announcement. Try both and notice which one you trust more.

The three routes

Three across looks like a menu. Stacked looks like a story. Menus are faster to scan; stories are better at convincing.

Order of the page

Proof first, or the pitch first? Put the credentials up top and you look safe. Put the routes up top and you look easy to work with. There is no right answer, which is exactly why you should try it.

Corners

Sharp corners feel technical and strict. Round corners feel friendly and safe. Neither is right, but pick one and use it on everything — mixing them is the fastest way to look homemade.

Roominess

Empty space is not wasted space. It's the single easiest way to look expensive. Cramped pages feel like a flyer; roomy pages feel like a company that isn't desperate.

This is a direction, not the finished site. The real one gets photography, a contact form that works, and the pages behind this one. What you pick here is the look we build all of that in.

This is a real page, not a picture. Everything on the left changes it live.

Tell us four things

Your productVolumeWhen

Nothing here can break. Refresh and your design comes back.

Made by JKCA Studio